A wise person once said: “When a clown moves into a palace, he doesn’t become a king. The palace becomes a circus.” Donald Trump is a clown. Let’s prevent the presidency from becoming his circus.
- Richie Torres
On the ever darkening bronzer
The more extreme he becomes politically, the more theatrical his public persona must be. The dictator persona is full of obvious artifice: the sunglasses, the macho posturing, etc.
- Ruth Ben-Ghiat
At Vanity Fair, Gabriel Sherman gets the mea culpa from NBC chief marketing officer producer John Miller about The Apprentice and its role in elevating Trump to world-historical figure
Miller believes that without The
Apprentice, Trump would never have been in a position to run for president. “He
didn’t have a real company. It was basically a loose collection of LLCs. They’d
been bankrupt four times and twice more when we were filming the show. The
Apprentice helped him survive that,” Miller told me. “People thought he would
be a good president because I made him seem like a legitimate businessman.”
.... Initially, we leaned into the idea that it
was a show from Mark Burnett, the creator of Survivor. But when we saw some
early takes, we realized Trump was going to be a big character. So we created
the title sequence with the theme music of the show, which was For the Love of
Money by the O’Jays. We shot the promos with Trump in his limousine, in his
helicopter, in his jet, and at Trump Tower. We created the sense of an American
royalty. We kept pounding that message over and over again. I called it
“ruthless consistency.”
.... Trump made Mark Burnett rent two floors in the Trump
Tower. One of the floors was used to create a false entryway into Trump Tower.
So when you came out of the elevator, there was this big fancy place and a
receptionist that didn’t exist. And then another part of that floor was the
boardroom that was entirely created to make it look like it was a big,
important boardroom. Because Trump’s real boardroom was shabby. You would never
think of it as a big-time businessman’s boardroom.
.... When I retired in 2022, I started writing a book called
How I Ruined American Culture.
.... The show aired on Thursday nights and he would often call me
on Friday and say, “John, how did we do?” I would just say, “We did very well.”
And he would say, “We were the number one show on television!” I’d say, “No, we
weren’t but we did very well.” That happened a number of weeks and I kept
thinking, Does he just not read the ratings? And I just realized, that’s what
he did: He said something he wanted people to believe over and over again, and
eventually, it will be true.
... We had a wrap party after the third season at Lincoln
Center. I was at the bar waiting to get a drink for my wife, and Trump came up
to me and said, “John, I’ve got a great idea for season four: Blacks versus
whites.”.... I said, “I can understand why you think that’s a great
idea because that would be a very noisy idea. Headlines would be everywhere.
Everybody would be talking about that, but you make most of your money off of
the [product] integrations in the show. And there’s no company that’s going to
take part in that, so this is going to hit your pocketbook pretty hard.”
He said, “The ratings would be huge!”
On 2015 and Trump's entry into the race
I thought, Has there ever been somebody who is less
qualified to be president than Trump? And has there ever been anybody that’s
more telegenic and understands how to manipulate the media more than Trump?
... I do think he would like to be a dictator.... This time.... he’ll hire yes-men and he’ll hire loyal
people. And so the government, at best, will function badly, and at worst, he
will do his best to make it authoritarian.
Live by showbiz, die by showbiz - a snippet about the Madison Square Garden hate-rally from this fascinating report by Tim Alberta at the Atlantic behind the scenes of the chaotic Trump campaign
The prime-time show playing out just beyond their corridor had been eight years in the making. Trump, hailed as “the man who built New York’s skyline” by a roster of celebrity speakers, would stage an elaborate homecoming to celebrate his conquest of the American political psyche. It seemed that nothing—not even the $1 million price tag for producing such an event—could put a damper on the occasion.
And then, before some in the audience had even found their seats, the party was over.
The first presenter, a shock comedian named Tony Hinchcliffe, told a sequence of jokes that earned little laughter but managed to antagonize constituencies Trump had spent months courting. One was about Black people carving watermelons for Halloween; another portrayed Jews as money-hungry and Arabs as primitive. The worst line turned out to be the most destructive. “I don’t know if you guys know this, but there’s literally a floating island of garbage in the middle of the ocean right now,” Hinchcliffe said. “I think it’s called Puerto Rico.”
The blowback was instantaneous.... who, exactly, had the bright idea of inviting a comic to kick off the most consequential event of the fall campaign. In truth, some of Trump’s senior staff hadn’t actually watched Hinchcliffe’s set. The Garden was a labyrinth of security checkpoints and political processions, and the event had barely been under way when he spoke. Now they were racing to catch up with the damage—and rewinding the clock to figure out how Hinchcliffe had ended up onstage in the first place.
It turns out to have been the operative who persuaded Vance to go with the Haitians eating cats and dogs thing:
Alex Bruesewitz. Technically a mid-level staffer—formally a liaison to right-wing media, informally a terminally online troll and perpetual devil on the campaign’s shoulder—Bruesewitz had grown his profile inside Trump’s orbit. The candidate’s appearances on various bro-themed podcasts were hailed as acts of strategic genius. But there was one guest booking Bruesewitz couldn’t secure: He wanted Trump to talk with Hinchcliffe on his show, Kill Tony. When word got around that Trump was looking for opening acts at the Garden, Bruesewitz made the introductions. Trump’s head of planning and production, Justin Caporale, ran with the idea. No senior staff ever bothered to vet Hinchcliffe themselves.... colleagues would spend the coming days savaging Bruesewitz for his recklessness when really—as ever—the culprit was a man whose addiction to mayhem creates the conditions in which a comedian who was once dropped by his talent agency for using racial slurs onstage could be invited to kick off the closing event of the election without a single objection being raised.
Bonus non-Trump bit
Queen Elizabeth II thought Boris Johnson "better suited to the stage" than politics and two days before her death, after he resigned, she told a senior courtier in jest: "At least that idiot won't be organising my funeral" - Tim Footman
post-11/5 nightmareland update:
"Donald Trump won because he offered a majority of Americans what they wanted: anger and drama
In the end, a majority of American voters chose Trump because they wanted what he was selling: a nonstop reality show of rage and resentment. Some Democrats, still gripped by the lure of wonkery, continue to scratch their heads over which policy proposals might have unlocked more votes, but that was always a mug’s game. Trump voters never cared about policies, and he rarely gave them any. (Choosing to be eaten by a shark rather than electrocuted might be a personal preference, but it’s not a policy.) His rallies involved long rants about the way he’s been treated, like a giant therapy session or a huge family gathering around a bellowing, impaired grandpa.”
- Tom Nichols, The Atlantic
The current prevailing theory about Trump’s victory is that most Americans, irked by an unpleasant encounter with inflation, cast an anti-incumbent vote without giving much thought to the consequences of that vote for US democracy. I don’t totally buy this whoops! theory. My sense is that, in this era of the Internet, there are millions more fascists in this country than people think, young men in particular. And I believe that many more millions are fascinated by Trump not for his supposed business prowess but for his transparent wish to hurt others. He is an evil guy, a villain—and many Americans are excited by it. Harris and the Democrats, by contrast, are boring, boring, boring. In this sense, the election was like a choice between four more years of church or four years of violent entertainment. Nihilistic consumerism, as much as authoritarianism, prevailed.
- Joseph O'Neil , New York Review of Books
On the cabinet picks so far
"It’s like he’s releasing the casting list for the final season of America" - Keith Edwards
Megan Garber at
the Atlantic on
Trump as The 21st Century’s Greatest, Ghastliest Showman - "
Donald Trump has made himself a spectacle—and inescapable" - and cites the 1962 book
The Image: A Guide to Pseudo-Events in America by Daniel J. Boorstin, one of the more useful things I read while researching
Shock and Awe.
In early 2017, just after Donald Trump took residency in the White House, the New York Times technology columnist Farhad Manjoo engaged in an experiment. He spent a week doing all he could to ignore the new president. He failed. Whether Manjoo was scrolling through social media or news sites, watching sitcoms or sports—even shopping on Amazon—Trump was there, somehow, in his vision. In those early days of his presidency, Trump had already become so ubiquitous that a studious effort to avoid him was doomed. “Coverage of Mr. Trump may eclipse that of any single human being ever,” Manjoo observed....
This week, the former president made himself inescapable once more. He will have another four-year term in office, the Trump Show renewed for a second season....
Trump is a showman above all, which has proved to be a major source of his omnipresence. He is image all the way down. He is also narrative shed of its connection to grounded truth. He has endeared himself to many Americans by denigrating the allegedly unchecked power of “the media”; the irony is that he is the media.
... Boorstin pointed to Phineas T. Barnum, the famous peddler of spectacular hoaxes and lustrous lies. Barnum was a 19th-century showman with a 21st-century sense of pageantry; he anticipated how reality could evolve from a truth to be accepted into a show to be produced. Barnum turned entertainment into an omen: He understood how much Americans would be willing to give up for the sake of a good show.
.... Barnum, too, converted his fame as a showman into a second life as a politician. While serving in the Connecticut legislature, he crusaded against contraception and abortion, introducing a law that would become infamous for its repressions of both.
..... Trump is Barnum’s obvious heir—the ultimate realization of Boorstin’s warnings. The difference, of course, is that Barnum was restricted to brick-and-mortar illusions. The deceptions he created were limited to big tops and traveling shows. Trump’s versions go viral. His humbugs scale, becoming the stuff of mass media in an instant.
... In the introduction to his 2004 book Trump: Think Like a Billionaire, the future president includes a quote from a book about the rich—a classic Trumpian boast doubling as an admission. “Almost all successful alpha personalities display a single-minded determination to impose their vision on the world,” it reads, “an irrational belief in unreasonable goals, bordering at times on lunacy.”
When Trump announced his first presidential candidacy, he staged the whole thing in the gilded atrium of the New York City tower emblazoned with his name, a building that was real-estate investment, brand extension, and TV set. Many, at the time, assumed that Trump was running, essentially, for the ratings—that he might try to channel his campaign into an expansion of his power as an entertainer.
.... In 2015, during Trump’s first presidential campaign, HuffPost announced that it would not report on him as part of its political coverage; instead, it would write about his antics in its Entertainment section. “Our reason is simple: Trump’s campaign is a sideshow,” the publication declared. “We won’t take the bait.”
That category confusion explains a lot about Trump’s durability. He defies the old logic that tried to present politics and entertainment as separate phenomena.
... The effect of attempting to hold Trump accountable, whether in the courts or in the arena of public opinion, has been only to expand the reach of the spectacle—to make him ever more unavoidable, ever more inevitable.
“It’s probably not a good idea for just about all of our news to be focused on a single subject for that long,” Manjoo wrote in 2017...
....Trump once again has carte blanche to impose his vision on the world. And his audience has little choice but to watch.
Some interesting points and some facts I didn't know....
But increasingly it feels like all that could be said and understood about Trump and Trumpism - analytically - that work had already been done, thoroughly, as far back as 2016. Even before he was elected the first time.
All that eloquence and penetration was for naught - and the endless tsunami of great writing on the subject that continued, wave upon wave, riveting analysis after riveting analysis - all of it ultimately just contributed in its own way to the absolute annexation of consciousness, the attention-economy occupation that was Trump's victory.
All eyes, all minds, on him.
The absolute focus, the main-est of main characters.
So as much as I remain still fascinated by the theatrical and anti-theatrical tropes, I think I won't be bothering to read this kind of analysis any more....
It doesn't get you anywhere. There are no further insights to be gleaned.
It doesn't do you any good, it probably does you bad, both in terms of exposure to the toxicity of the personality and the personality cult, and in terms of fooling yourself that it's any kind of way of staying on top of things, keeping ahead of events by keeping abreast of them ... the illusion that knowledge is power, that thinking and analysing is a contribution.
Just for sanity's sake, I will have to ration the amount of exposure, the bandwidth of awareness, going forward.
