Sunday, December 21, 2025

Glam theorized

Interview Javier Mattio of La Voz del Interior of Córdoba

1) The visual exhibitionism of glam rock reminds of social networks and Instagram (inevitably joke: instaglam). Indeed, you point out in Shock and awe how Carlyle wrote long ago about the current “cult of one self”. Do you see any connection between both worlds? Does the context (as the end of countercultural ideals did in the 70’s) has anything to do with the tendency?

“Instaglam”, love it!

I think Carlyle was referring to the ancient religion of self-worship.  That only goes to show that things that we think of as very contemporary ills actually go  back across the centuries – and will continue far into the future. Social media and the internet and phones have just provided a new arena in which these ancient human drives  - the Seven Deadly Sins – can enact themselves and create dramas.

When I watched the film The Social Network, about Facebook, I suddenly thought that, in essence, if you took away all the technological trappings, this story could be set in Ancient Rome – it’s about ego, competition, the quest for worldly glory and power, about money and sexual conquest.  The basic motivations driving the narrative are the same -  then as now.

I just rewatched the classic BBC TV series of the 1970s, I Claudius, which is set during the early days of imperial Rome. Back then only the emperors and the Roman aristocracy were sufficiently free from material want to develop syndromes like narcissistic personality disorder and egomania that led to them wanting to be made into gods in the afterlife, while dedicating their terrestrial life to perversions and indulgences.  Most of the population then had to toil for the greater part of the day and then collapse exhausted at the end of it. It was a constant struggle just to survive. It was only the aristocracy who were able to afford to be decadent. But nowadays a much higher proportion of the population is freed from material wants and basically able to devote a huge amount of energy to self-glorification and pursuing personal desires and obsessions.   So I think “decadence” becomes much more of a mass phenomenon in the late 20th Century and early 21st Century. 

Bowie would be at the cutting edge of that evolution, or devolution. In 1972 he is mainstreaming bohemian and decadent ideas – a self-obsession, a self-remaking, an individualism that paradoxically isn’t wedded to a sense of a permanent fixed character. He is presenting decadence as an aspirational goal, talking in press conferences of how he and Lou Reed are signs and symptoms of the decline of Western Civilisation.

But this idea that the present is especially corrupt and in decline is in itself a kind of narcissism of the era rather than the individual.  What a whole age believes about itself.  Last week I read Nathaniel West’s 1939 novel The Day of the Locust, which is about Hollywood in the 1930s, and I was stunned by how vividly contemporary all its themes and even its atmosphere was. It describes a world in which people pour all their emptiness into worshipping stars, or trying to become stars themselves. It ends apocalyptically with the crowd outside a movie premiere turning into a crazed mob riot. There is very little about the current era that West and his contemporaries would not have understood. Someone like Trump would have seemed a totally logical development: showbiz meets fascism.

 

2) In your books classic rock appears as the “other” in the sense of hegemonic, macho, tough and repetitive. Are you writing –with Energy Flash, Rip it up, Shock and awe- a big History of rock opposed to classic rock? A kind of critic “Comédie Humaine” of alternative music?

I’m actually a huge fan of rock music in the classic sense – Rolling Stones, The Doors, Led Zeppelin, Black Sabbath, etc. I really see a commonality of drive and energy between hard rock and a lot of the electronic music that I like – it’s music to rock out, to go wild and crazy, it’s “a program for mass liberation”.  A band like the Stooges didn’t set out to be the godfathers of alternative music or the prophets of punk – they wanted to be the biggest rock band of the era, I’m sure, and had to settle for being simply the best.   Iggy wanted to be the new Jim Morrison or Jagger.  He was but not enough people were ready for it.

Postpunk is different because it has more a self-reflexive and critical relationship with rock as an institution and rock as new set of conventions and conformities. So you get the critique of “rockism” emerging out of UK postpunk culture. But Joy Division are a rock band, and you can see the connections back to the Stooges and to the Doors.

 

3) Where do you stand regarding the ethic aspect of glam? Is there a glam journalism? What’s your idea of narcissistic and show off journalism? Are true and objectivity imperative?

I think the book makes it fairly clear I’m ambivalent about glam - loving the music and the sexual politics and the games with image and the rock-mythical exploits of these legendary figures, but troubled by the fact that so few of the glam stars seem to be admirable human beings and wondering about whether there are limits to the idea of continually pretending to be somebody you’re not.  They seem like lost people in lots of ways.

Psychologically, the quest for fame and some kind of fantasy glamour lifestyle almost always leads to spiritual damage. Bowie’s bi-polar pursuit of fame and then his retreat from it -  which he does over and over again, shows how addictive being in the public eye can be, and yet also how intolerable it is to stay in that limelight space. I find it very ironic that all through his period of fame Bowie was a professed Buddhist – I don’t know how he reconciled the self-abnegation of Eastern spirituality with the ego-magnification of being a stage performer and a superstar.

They have definitely been rock critics who have been like rock stars. They develop a persona, an alter-ego that they got lost in. Writing can be a performance. Certain rock critics have been taken very seriously, they have had fans, and people who wanted to be like them. It’s a small scale version of rock stardom. There’s a few that have been like that in person as well as in print – Nick Kent actually looked like a rock star, like he could have been in The Only Ones, standing in for Pete Perrett. And in fact he actually fronted a band of his own at one point, The Subterraneans.  As have quite a few other rock critics. Then you get the rock stars who actually did some rock writing in their early days – Patti Smith, Chrissie Hynde, Bob Geldof, Morrissey.  It’s a different way of achieving public profile and showing off – not strutting onstage but making striking critical stances and grand claims.

Most “name” music journalists though tend to be less impressive in person than they are in print. But on the page they can conjure a sort of super-self, someone who seems charismatic or like an authority  figure.  Someone once said after a public appearance I did, that I didn’t seem like “Simon Reynolds” – which is to say I was more unassuming and mild and low-key in manner. That reminded me of the famous story about a woman who slept with the lead singer of the Rolling Stones, and when asked how he was, she said "he was fine, but he wasn’t Mick Jagger.”

 

4) As you expose in Shock and awe, glam goes way beyond music and reaches aesthetics movements as surrealism or decadentism. Does glam light a broader conflict between aestheticism and moralism in History? Who or what would be the current glitter icon?

That’s a big question, but yes, what recurs over and over is the fissure between aesthetics and ethics. You see it with someone like Bryan Ferry blithely saying admiring things about the Nazis’s sense of style – their great uniforms and architecture. That’s Ferry the terminal aesthete able to look at the form and not the content; the exterior surface of design rather than the intent and the consequences. What is cool and impressive and stunning in terms of rock music or rock theatrics does not translate into the real world and how people should treat each other. You see this most strikingly with rap today  - the energies and stances that make for the most compelling entertainment of our time involve personal characteristics (boasting, bullying, threatening, etc) that you would avoid completely in real life, and sentiments that you would find deplorable and ugly.  You wouldn’t want to be around these people; you wouldn’t want to be these people.

For examples of current glam or glitter icon, just look to someone utterly consumed with self-obsession and into playing endless games with their public image. You’re spoiled for choice! Could be Kanye West, could be Drake, could be Taylor Swift, could be Gaga or Beyonce.

 

5) Glam rock showed how artifice is more authentic than content or “political consciousness”, but at the same time you observe that Marc Bolan wouldn’t had been who he was without the X-Factor. Does that means that artifice is just a tangential truth?

I don’t think I ever argue that artifice is more authentic than content or political consciousness. It’s more the case that someone pretending to be something they aren’t   - a working class boy pretending to be an aristocrat, as with Bryan Ferry, or Bowie trying to be decadent or like some strange alien monster – is actually telling the truth about themselves: their innermost dreams and desires.  So I talk about Bolan’s glam as a “true lie”.

Equally, there is the argument that when musicians strive really strenuously to  be ordinary and “from the streets”, this supposed realism quickly become a new form of theatre. You see this most clearly with Bruce Springsteen, but also with a lot of punk groups:  it’s just a new code of “real-ness” that is being enacted, gestures and poses that are just as contrived and mannered and stylized.

6) How does music criticism remain in the era of graphic journalism decay? Are blogs and e-magazines the next step in critic writing? How does legitimation work in the 21st century? 

That’s three very big questions I can’t really hope to answer here. Blogs, sadly, seem to have been and gone. They still exist but their golden age was 2001-2005.  Interesting music commentary is fragmented across Facebook posts and tweets and message boards and so forth.  The magazines still exist but it’s unclear who is paying attention. So there is the absence of a central stage as there was in the days of Creem or Village Voice or Melody Maker or NME (when it was something important). And for a music critic to get up and make a performance, they do need to feel like they are stepping  onto a stage and they know that there is an audience there. Your rhetoric rises to the occasion. Increasingly to write now feels like you are talking into the void. 

7) Glitter seems superficial, but with artists like Bowie the movement reached a deep meaning. As you write in Shock and awe, he adopted Buddhism as a perspective of reality, in the Borges or Burroughs sense that everything is a lie and truth and identity are an invention. Shock… starts with a zen quotation. Is that truth the secret center of the book? 

I was struck by that quotation by D.T. Suzuki because of how clearly it spelled out the way that -  despite all the evidence of our senses, and what science and history tells us about the size of the universe and the length of time –  none of us can silence for long the clamorous demand that rises from deep within each of our souls that insists that “I am the centre of the universe! And I deserve MORE!”  In reality, we each of us are next to nothing in importance. That can be reassuring: at the cosmic scale, the difference between Shakespeare and myself shrinks to infinitesimal degree.  We are almost equally insignificant, me and William! Glam -  like all attempts to achieve fame or immortal prestige, which include sports and politics and literature - is a system of heroics,  means by which individuals assert their importance in the scheme of things. Which means believing in an illusion. Through reading Ernest Becker’s book The Denial of Death  I came to see all cultural endeavor  in this light, as self-heroics or an attempt to attach oneself to what he calls an “immortality project” – self-sacrifice on behalf of patriotism or a religious or political faith of some kind.  

It’s very striking to me that even as he was dying, Bowie spent an enormous amount of his remaining energy on his last aesthetic statements. Think of all the work and ideas and effort that went into Blackstar, into the videos for songs on that album, into the Lazarus theatre project, into the box set Nothing Has Changed. You know you’re heading for extinction but you’re determined to make your exit as elegant and immaculately executed as possible. That shows some last-ditch, right-to-the-end faith in the power of Art to ensure one’s immortality!   

8) How did you receive the Earthling-era Bowie, when he experimented with drum n’ bass? Did you have a new idea of him when you wrote the book? What’s the main Bowie legacy?

I liked Earthling, or rather the single “Little Wonder” at the time, and found it both charming that he would try to keep up with the cutting-edge of modern music (he would have been 50 at the time) and also thought it was rather well done. He’d managed to get the drum and bass sound and in interviews he seemed have done his research, referring to quite obscure, hardcore jungle labels like Kemet and Congo Natty.

I can’t really discuss here my take on Bowie – I wrote about a third of a book, 200-plus pages on this subject! But to keep it simple: he was addicted to fame and tried to kick it several times but never did; and he used the public sphere  - the world of media, publicity, rumor, gossip, rock critical discourse, image etc – as a stage, on which he dramatized himself through a series of roles. I was struck by how Los Angeles, and then Berlin, figured for him as dramatic backdrops for the transformations and identity games he was playing. To the point where you wondered if he really encountered the cities, or whether it was always mediated through his own needs as well as through those cities’s own images and myths and the received history of what they were in certain eras. Certainly there were other LA’s, other Berlins, that he could have found.

Legacy?  How can I answer that in an interview question! One of many legacies is a plague of artists who think they can – and think they should – keep changing images and styles.  But what was interesting when Bowie did it (and then only in the 1970s – the Eighties and Nineties, his constant changing is largely fruitless and desperate) doesn’t mean it’ll work for lesser talents. 

 

9) Latino music is everywhere now, from avant-garde Arca or Nicholas Jaar to commercial reggaeton and Despacito hit. How do you see that phenomenon, is it a late effect of world music or something different? What’s the role of rock now that guitar music is a minority’s liking?

I don’t really have a take on the spread of Latin American music, beyond the obvious comment that we’re all connected by the internet and the global village is a reality. You see the same thing with vogues for African styles of dance music like gqom or Afro-beats.

Rock is a minority taste now. I can’t think of a classic guitar-format band that is significant from the last 15 years. There are popular ones like Muse, and they are ones who survive and play big shows from the earlier eras, whether it’s Metallica or U2.  Even Radiohead really seem like a Nineties band .  I suppose Vampire Weekend are technically a guitar format band but the whole feel of their music is non-rock and their records are increasingly technologically facilitated.

“Rock” as a concept  - in the sense of “rock star” as unbridled excess and wild freedom – seems now to be the property of rap – hence Future calling himself “Future Hendrix”, or Rae Smemmurd saying they are “Black Beatles”.

10) The idea that we have in the newspaper is to make photos of you in a traditional alternative record shop in Cordoba. I’d like to know what do you think about the massive shutdown of record shops, how that changes music sharing and socialization. Is there any sense in being nostalgic? What happens when music becomes air-digital and “spotifiable”? 

There are still quite a lot of record shops in Los Angeles and other hip cities like New York and London. However they are more like hip boutiques than the old record stores I used to frequent, which were often dirty and shabby and cluttered with crap that you had to search through. Record stores now are thoroughly “curated” and they look clean and chic. And the records they stock are usually incredibly overpriced, whether it’s new vinyl or old second-hand records. It’s hard to find bargains anymore.

You can also find vinyl in unlikely places – like the megastore Whole Foods, where there’s a vinyl section right next to the handmade soap and Fair Trade organic coffee. It feels like vinyl has become another bourgeois luxury good.  I always wonder who are these people who are spending $30 on a single album? Or much more for the deluxe box sets.

I have a huge number of records and still occasionally pick up things when I find something that is cheap and unusual. But practically speaking I listen to music digitally – as files I’ve been sent, or have “acquired”, or I’ll go on YouTube, or I’ll use Spotify.  More often than not, even if I own the record or the CD, I will be in a hurry and won’t want to go to the bother of looking for it, so I will go straight to YouTube -  or I might even download it.  Digital is convenient and takes up less space and the logic of that tends to be all conquering. Which is why new vinyl releases nearly all come with download codes, because they know that in everyday life people will play the digital version. So the vinyl just sits there, as a sort of mute witness to a purchasing decision.

The implications of a dematerialized, non-tangible relationship with music commodities are quite huge – again I wrote a whole book that deals with some of these issues, Retromania, so I can’t really give a precis of those arguments. But I think it further reduces the sense of the act of listening as an occasion – digital flow is much more easy to interrupt, to pause, to rewind. I find that listening to an album or even a single song, I might do it a broken way, having to start again, or go back to a bit I missed – because I am distracted by an email or might find myself having to check what’s going on politically and my concentration is divided. So there are big downsides to listening to music through a device – a computer, a pad, a phone – that is connecting to everything else in the world at the same time: friends and family, news media, social media, etc etc. The sacred flow of the listening experience becomes less and less special: it is at once more and more “under your control” yet equally it’s a victim of outside media disruption. You listen distractedly while writing emails or comments on Facebook, reading tweets or stories about Trump – or even while searching for and downloading more music that you never get around to listening to.  Or while replying to interview questions!

Glam theorized

Interview Javier Mattio of La Voz del Interior of Córdoba 1) The visual exhibitionism of glam rock reminds of social networks and Instagra...